Digital
Marketing
12 week Course Curriculum
Here’s a 3-month Digital Marketing curriculum designed with weekly topics, monthly assessments, assignments, and real-world projects, aligned with current industry practices and focused on beginner-to-intermediate learners. The program emphasizes hands-on campaign execution, analytics, and performance marketing using tools like Google Ads, Meta Ads, SEO platforms, and automation tools.
Assumptions :
4–5 hours per day, 5 day weeks → 12 weeks ≈ 3 months.
Tools :
Google Analytics (GA4), Google Ads, Meta Business Suite, Meta Ads Manager,
WordPress, Canva, Mailchimp / SendGrid,
SEO tools (Ubersuggest / Ahrefs basics),
Google Search Console, Excel / Google Sheets.
Outcome :
Digital Marketing Proficiency — ability to plan and execute marketing strategies, run paid campaigns, optimize SEO, create engaging content, analyze performance metrics, and build real-world marketing campaigns for businesses or personal brands.
Overall Assessment Plan Weekly assignments :
Weekly Assignments:
2–3 practical tasks each week (SEO, ads, content, email).
Monthly Tests:
1-hour MCQ + hands-on task (campaign setup or strategy).
Projects:
Monthly mini-projects leading to a final full digital marketing campaign.
Month 1 – Foundations & Core Concepts (Weeks 1–4)
Weeks & Topics | Daily Task (4-5 hrs) | Assignments | Milestones |
|---|---|---|---|
week 1 : Introduction to Digital Marketing | Understanding digital vs traditional marketing, customer journey, sales funnels, and overview of SEO, SEM, social media, and email marketing | Research competitors & analyze industry trends | Clear understanding of digital ecosystem + marketing funnel |
week 2 : Website Planning & Content Strategy | Domain, hosting, CMS basics (WordPress), landing pages, user journey, and content planning | Create a basic landing page structure | Landing page wireframe + content flow |
week 3 : SEO – Foundations | Keyword research, search engine basics, on-page SEO (meta tags, headings, URLs) | Perform keyword research + optimize a sample page | SEO-ready webpage structure |
week 4 : SEO – Advanced & Off-Page | Technical SEO, backlinks, local SEO, Google Search Console, performance tracking | Optimize a website + submit to Google | Project 1: SEO Optimization + performance tracking |
Month 2 – Skill Development & Practical Application (Weeks 5–8)
Weeks & Topics | Daily Task (4-5 hrs) | Assignment | Milestones |
|---|---|---|---|
week 5 : Social Media Marketing (SMM) | Platform algorithms, content calendars, engagement strategies, brand building | Create a 7-day social media plan | Social media strategy document |
week 6 : Paid Advertising – Google Ads | PPC basics, campaign setup, keyword targeting, bidding, ad copywriting | Launch a sample Google Ads campaign | Live ad campaign setup |
week 7 : Paid Advertising – Social Media Ads | Audience targeting, A/B testing, ad creatives, conversion tracking | Run a social media ad campaign | Optimized ad campaign with performance tracking |
week 8 : Week 8: Email Marketing & Automation | Email campaigns, segmentation, automation workflows, personalization | Create a welcome email sequence | Automated email funnel setup |
Month 3 – Advanced Strategies & Career Readiness (Weeks 9–12)
Weeks & Topics | Daily task (4-5 hrs) | Assignment | Milestones |
|---|---|---|---|
week 09 : Content Marketing & Copywriting | Content strategy, storytelling, SEO writing, blogs, distribution | Write and publish SEO blog content | Published blog with SEO optimization |
week 10 : Analytics & Reporting | Google Analytics (GA4), tracking traffic, conversions, UTM links, reporting | Prepare a monthly marketing report | Client-ready analytics report |
week 11 : Week 11: Real-World Projects & Case Studies | Work on live campaigns, case studies (e-commerce, B2B, services) | Build a complete digital marketing strategy | Project 2: Full marketing strategy |
week 12 : Career Support & Industry Prep | Resume building, LinkedIn optimization, interview prep, freelancing | Portfolio + final project presentation | Career-ready profile + project showcase |
