Specialization - 12 course series
Introduction to Digital Marketing
Understanding digital vs traditional marketing, customer journey, sales funnels, and overview of major digital channels like SEO, SEM, social media, and email marketing.
Tools / Technologies: Google Analytics, Google Ads, Meta Business Suite
Assignments : Competitor & industry research mini-project
Website Planning & Content Strategy
Basics of websites, domain, hosting, CMS (WordPress), user journey planning, landing pages, and content strategy fundamentals.
Tools / Technologies : WordPress (overview), basic design tools
Assignments : Create a basic landing page layout
SEO – Foundations
Search engine working, keyword research, and on-page SEO including meta tags, headings, and URL optimization.
Tools / Technologies : Keyword research tools (free & paid)
Assignments : Keyword research + on-page SEO practice
SEO – Advanced & Off-Page
Technical SEO, backlinks, local SEO, mobile SEO, Google Search Console, and performance tracking.
Tools / Technologies : Google Search Console
Assignments : Optimize a sample website + submit to Google
Social Media Marketing (SMM)
Platform algorithms, content calendars, brand strategy, engagement techniques, and community building.
Tools : Meta platforms (Facebook, Instagram, LinkedIn)
Outcome: Create a 7-day social media plan
Paid Advertising – Google Ads
PPC fundamentals, campaign setup, keyword targeting, bidding strategies, and ad copywriting.
Tools : Google Ads
Outcome: Launch a sample search ad campaign
Paid Advertising – Social Media Ads
Ad targeting, audience segmentation, A/B testing, creatives, and conversion tracking.
Tools : Meta Ads Manager
Outcome : Run a sample social media ad campaign
Email Marketing & Automation
Email strategies, segmentation, personalization, automation workflows, and campaign design.
Tools : TMailchimp, SendGrid
Outcome : Create a welcome email sequence
Content Marketing & Copywriting
Content types, storytelling, SEO writing, and content distribution strategies.
Tools : - Content tools, blogging platforms
Outcome: Write & publish SEO blog content
Analytics & Reporting
Tracking user behavior, conversions, campaign performance, and reporting insights.
Tools : Google Analytics 4 (GA4), UTM tracking
Outcome : Prepare a monthly marketing report
Real-World Projects & Case Studies
Hands-on industry projects across e-commerce, B2B, and service businesses. Strategy building and execution.
Tools : Multi-platform tools (campaign tools, analytics)
Outcome : Build a complete digital marketing strategy
Career Support & Industry Prep
Resume building, LinkedIn optimization, interview prep, freelancing, and job placement strategies.
Tools : - LinkedIn, portfolio tools
Outcome: Final project presentation + portfolio
Digital Marketing
Curriculum
LEVEL:
Beginner to Intermediate
FOCUS :
Core IT, Cloud Fundamentals, and Hands-on Cloud Deployment Skills
GOAL:
Prepare learners for foundational cloud roles and certifications (AWS CCP, AZ-900, GCP Digital Leader)
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